Sometimes acclaimed, sometimes criticized, the arrival of artificial intelligence has without doubt had a profound impact on practices, particularly in the professional sector. Its impact is constantly growing, and has now spread to many sectors, including real estate.
At Apimo, we are at the cutting edge of this technological revolution, by integrating innovative solutions to answer the needs of our users.
AI in real estate :
This revolution enabled the multiplication of opportunities in the real estate sector. Thanks to AI, process and analyze important quantities of data has never been easier, which allows professionals to anticipate market tendencies and take informed decisions. Thanks to algorithms, AI makes the real estate process much more efficient and increases productivity : it is now possible to predict the fluctuations of the real estate prices.
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DeepL and ChatGPT : Revolutionize your ads :
In order to offer an experience even more fluid and even more innovative, we have, at Apimo, integrated a few years ago a functionality : the translation tool DeepL. The goal of this integration to our software was to facilitate and encourage multilingual communication, as well as increase the visibility of your ads, more than 30 languages are available for translation. More than a simple tool, it is the world market that is now accessible in just a few clicks.
Always with focus on productivity, we have improved this tool. This integration now works in harmony with ChatGPT, and OpenAI model used to generate texts, automatic translation, text summary, and many more. Today, we are using the most advanced version. OpenAI is an organisation that develops artificial intelligence technologies. It focuses on creating advanced AI in a safe and beneficial way.
Accessible from the comment section of an exchange and even on the pictures of the properties. The goal of this collaboration is to improve your online client experience and to facilitate the international transactions. The tool takes the pictures of the property into account, as well as the information filled in in order to help describe the ad.
Real estate SEO : Descriptions and unique titles
It is also possible to generate different descriptions for each real estate portal in order to prevent « duplicate content ». But also to add some title to the pictures to optimize your referencing on real estate websites, making your ads even more visible. The search engines can then better index your pictures, making the probability of your ads appearing in search results even higher.
As a conclusion, these new functionalities improve multilingual communication but also referencing and the quality of real estate ads as well. We invite you to try out this new functionality and to discover for yourself the advantages it can bring to your activity. 
It is already available on your Apimo accounts! (according to your subscription and options).
* Zertuche, O. (2023, 30 octobre). L’IA pour l’immobilier en 2023 : Avantages, cas d’utilisation et exemples. Cody - The AI Trained On Your Business. https://meetcody.ai/fr/blog/lia-pour-limmobilier-en-2023-avantages-cas-dutilisation-et-exemples/